Louis Abate
Growth Marketing & Demand Generation Leader
I help growing B2B technology companies build marketing engines that capture the hearts and minds of customers.
What I Bring to The Team
Growth & Revenue Leadership: Full-Funnel Lead Generation, ABM/ABX, Lifecycle Marketing, Pipeline Acceleration
Digital and Web Strategy: Conversion Optimization, SEO/GEO, Paid Media, Journey Mapping
Brand & Market Expansion: Category Creation, Messaging & Positioning, Global Go-To-Market Strategy
Leadership & Alignment: Building High-Performing Teams, Sales & Marketing Alignment, Board & Executive Engagement
AI Strategy & Integration: Applying AI Capabilities to Marketing Workflows, Automating Analysis, Enhancing Targeting Precision, Scaling Personalization
Where I Fit in a Modern Marketing Team
Seat:
Senior leader on the Demand, Digital, or Growth team.
Remit:
Brand narrative and messaging, lead generation via omnichannel campaigns, website (attract + convert), lifecycle and nurture, sales enablement, and measurement.
Interfaces:
Partner with sales, product teams, and leadership to align resources with targets.
How I Create Value
Clarify the story:
Distill the value proposition, codify proof, and align teams around a simple narrative customers can repeat.
Orchestrate full-funnel campaigns:
Map journeys by segment, align offers to buying stages, and run integrated campaigns across paid, owned, and partner channels. Use AI to customize at scale.
Own the web experience:
Treat the website as the product for marketing – improving messaging, navigation, and conversion paths. Optimizing for search without sacrificing quality or usability.
Equip Sales and BDRs:
Turn customer insights into talk tracks, assets, and motions that create meetings and progress deals.
Instrument and improve:
Set clear success criteria, implement attribution, and run hypothesis-driven tests that compound learning and pipeline.
Operationalize content with AI:
Build a durable content engine that leverages AI for speed and scale while keeping brand voice intact.
What to Task Me With First
01
Rapid GTM audit of narrative, website, offers, and funnel health
to pinpoint the highest priority moves that unlock near-term pipeline.
02
Build a focused demand plan
that ties ICP, offers, channels, and metrics into one operating rhythm.
03
Stand up a content and proof engine
fueled by real customer stories and supported by AI workflows for scale.
What It's Like to Work With Me
Direct, curious, and collaborative.
I set high standards, make priorities clear, and keep feedback loops fast. I teach as I build so the team grows stronger while the engine turns. I bring positive energy to each day and my love for the craft is contagious.
The result:
An influx of higher quality leads for sales. Repeatable playbooks that raise the bar across the team. An elevated brand presence that extends across every channel. Campaigns that convert, and strategy that scales.
On the Weekends…
You'll find me on the fields watching my kids play too many sports (can we pick just two?), perfecting the pull of that afternoon shot of espresso, performance driving/off-roading, laughing around a bonfire at the beach, splashing in the pool, sharing my love for music with anyone who will listen, biking the many trails around town, and cheering on the Celtics, Sox, and Patriots.
Let's build something measurable - and memorable together.
If you're designing a growth function that blends creativity, data, and discipline, I can help you build the engine. Let's Connect.